Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Betty Crocker shopping experience:
1. Compare - without doubt the biggest advantage that the Betty Crocker offers shoppers today is the ability to compare thousands of Betty Crocker at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Betty Crocker? Wrong! If the Betty Crocker is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Betty Crocker then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Betty Crocker? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Betty Crocker and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Betty Crocker wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Betty Crocker then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Betty Crocker site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Betty Crocker, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Betty Crocker, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
Betty Crocker, an invented
persona and
mascot, is a
brand name and trademark of
United States Conglomerate (company) General Mills. The name was first developed by the
Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.
Origin
Company executives chose the name "Betty" because it seemed warm and friendly to them. The surname "Crocker" was borrowed from retired executive William H. Crocker. At first "Betty Crocker" was merely used as a fictitious personal signature to replies to customers asking advice. Then, in 1924, Betty Crocker found a voice with the debut of the daytime
radio broadcast known as
The Betty Crocker Cooking School of the Air. The show was voiced and scripted for two decades by Marjorie Husted, and went on to run through to 1953 (and was a big hit in its time)
Early years
In
1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand.
In 1929, Betty Crocker coupons were introduced. Inserted in bags of
flour, they could be used to reduce the cost of
Oneida Ltd. cutlery. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In
1937 the coupons were printed on the outside of packages, copy on which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our mail-order catalog".
From 1930, General Mills issued softbound recipe books, including in 1933
Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland. In 1949, actress Adelaide Hawley became Betty Crocker for many years. She appeared for several years on the
Burns and Allen Show, and even had her own TV show. She also appeared in the
CBS network's first colour commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964.
A portrait of Betty Crocker first appeared in 1936. It subtly changed over the years, but always accommodated General Mills' cultural perception of the American homemaker: knowledgeable, and caring. The current image of Betty Crocker, according to the corporation, is actually a combination of 75 real-life women of diverse backgrounds and ages thought by the company to represent the true Betty Crocker.
In
Golden Valley, Minnesota, the
Minneapolis, Minnesota suburb where General Mills is headquartered, there is a street called Betty Crocker Drive.
Current
In 2005, the 10th edition of the Betty Crocker cookbook was published, as well as a
Spanish language/English language bilingual book that collects some of the more common recipes for Spanish-speaking readers looking to cook American-style food. There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs.
In 2006, it was announced that the Betty Crocker Catalog was going out of business, with all of its inventory on sale. Points were redeemable until December 15,
2006. A new online store will be launched in April 2007; BettyCrockerStore.com will be part of the BettyCrocker.com web site in conjunction with Cooking.com.
Associated Products
Dunkaroos
Dunkaroos are snacks made by Betty Crocker, containing
cookies and
Icing (food). The cookies, which are
cinnamon or chocolate chip in flavor, are meant to be dunked into the frosting before eaten and come in different shapes(biplane, bicycle,
hot air balloon and the mascot's head). Usual frosting flavors include chocolate (with chocolate chip cookies) and vanilla(with cinnamon cookies), and vanilla can also contain rainbow sprinkles. Individual
snack packages contain about ten cookies and a
cubic inch of frosting. They feature a Kangaroo mascot on the boxes, each box contains 6-individual packages of frosting and cookies which contain the nutritional facts on the cover. They are rarely seen in advertisements, though they are sold in locations such as
Costco and Dollar General.
References
- Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998. ISBN 0-19-507678-8
- An Adventures in Odyssey episode makes a significant reference to the Betty Crocker cook book
- Marks, Susan. (2007) Finding Betty Crocker: The Secret Life of America's First Lady of Food University of Minnesota Press. ISBN 978-0816650187.
- A young Bada Bing dancer named Tracee is sarcastically referred to as Betty Crocker by Silvio in the thirty-second episode of the HBO original series The Sopranos
External links
- Betty Crocker official website
- Betty Crocker official store website
- Betty Crocker Picture Cook Book edition history: changing portrait-style images of Betty Crocker since 1936
- Susan Marks-Kerst, except from "Betty Crocker: Marketing the Modern Woman," in Hennepin History (Minneapolis), Spring 1999
- Betty Crocker's history
- Site for a book about Betty Crocker by Susan Marks
- Biography of Adelaide Fish Hawley Cumming
- Nutrition facts
Betty Crocker, an invented persona and mascot, is a
brand name and trademark of United States Conglomerate (company)
General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.
Origin
Company executives chose the name "Betty" because it seemed warm and friendly to them. The
surname "Crocker" was borrowed from retired executive William H. Crocker. At first "Betty Crocker" was merely used as a fictitious personal signature to replies to customers asking advice. Then, in 1924, Betty Crocker found a voice with the debut of the daytime radio broadcast known as
The Betty Crocker Cooking School of the Air. The show was voiced and scripted for two decades by
Marjorie Husted, and went on to run through to 1953 (and was a big hit in its time)
Early years
In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand.
In
1929, Betty Crocker
coupons were introduced. Inserted in bags of
flour, they could be used to reduce the cost of Oneida Ltd.
cutlery. By
1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In
1937 the coupons were printed on the outside of packages, copy on which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our mail-order catalog".
From 1930, General Mills issued softbound recipe books, including in 1933
Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland. In 1949, actress Adelaide Hawley became Betty Crocker for many years. She appeared for several years on the
Burns and Allen Show, and even had her own TV show. She also appeared in the
CBS network's first colour commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964.
A portrait of Betty Crocker first appeared in 1936. It subtly changed over the years, but always accommodated General Mills' cultural perception of the American homemaker: knowledgeable, and caring. The current image of Betty Crocker, according to the corporation, is actually a combination of 75 real-life women of diverse backgrounds and ages thought by the company to represent the true Betty Crocker.
In Golden Valley, Minnesota, the
Minneapolis, Minnesota suburb where General Mills is headquartered, there is a street called Betty Crocker Drive.
Current
In 2005, the 10th edition of the Betty Crocker cookbook was published, as well as a Spanish language/English language bilingual book that collects some of the more common recipes for Spanish-speaking readers looking to cook American-style food. There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs.
In 2006, it was announced that the Betty Crocker Catalog was going out of business, with all of its inventory on sale. Points were redeemable until
December 15,
2006. A new online store will be launched in April 2007; BettyCrockerStore.com will be part of the BettyCrocker.com web site in conjunction with Cooking.com.
Associated Products
Dunkaroos
Dunkaroos are snacks made by Betty Crocker, containing cookies and Icing (food). The cookies, which are
cinnamon or chocolate chip in flavor, are meant to be dunked into the frosting before eaten and come in different shapes(biplane,
bicycle, hot air balloon and the mascot's head). Usual frosting flavors include
chocolate (with chocolate chip cookies) and
vanilla(with cinnamon cookies), and vanilla can also contain rainbow sprinkles. Individual
snack packages contain about ten cookies and a
cubic inch of frosting. They feature a
Kangaroo mascot on the boxes, each box contains 6-individual packages of frosting and cookies which contain the nutritional facts on the cover. They are rarely seen in advertisements, though they are sold in locations such as
Costco and
Dollar General.
References
- Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998. ISBN 0-19-507678-8
- An Adventures in Odyssey episode makes a significant reference to the Betty Crocker cook book
- Marks, Susan. (2007) Finding Betty Crocker: The Secret Life of America's First Lady of Food University of Minnesota Press. ISBN 978-0816650187.
- A young Bada Bing dancer named Tracee is sarcastically referred to as Betty Crocker by Silvio in the thirty-second episode of the HBO original series The Sopranos
External links
- Betty Crocker official website
- Betty Crocker official store website
- Betty Crocker Picture Cook Book edition history: changing portrait-style images of Betty Crocker since 1936
- Susan Marks-Kerst, except from "Betty Crocker: Marketing the Modern Woman," in Hennepin History (Minneapolis), Spring 1999
- Betty Crocker's history
- Site for a book about Betty Crocker by Susan Marks
- Biography of Adelaide Fish Hawley Cumming
- Nutrition facts
